Program Manager - Digital Media COE

Location: Irving, Texas, United States; onsite five days a week

Salary: $128,470–$192,710 per year

Company

hirify.global is a global manufacturer of construction and mining equipment, engines, industrial gas turbines, and diesel-electric locomotives, with a digital and technology arm developing data-driven solutions for customers and dealers.

What you will do

• Own intake and demand management for paid media and social media requests.
• Coordinate campaign workflows from planning and creative approvals through execution and measurement using project management platforms.
• Allocate resources, track capacity and utilization, and support quarterly and annual workload planning.
• Develop playbooks, SOPs, process maps, governance documentation, training materials, and onboarding content.
• Build dashboards and reports covering intake volume, throughput, SLA performance, resource utilization, capacity forecasts, and campaign timelines.
• Facilitate planning and alignment across marketing, creative, analytics, agency, and business stakeholders.

Requirements

• Experience supporting marketing operations, campaign operations, or project/program management.
• Knowledge of workflow management, process improvement, governance frameworks, and operational standards.
• Ability to analyze workload, capacity, resource allocation data, and operational metrics.
• Familiarity with paid media and social media campaign lifecycles, media planning, creative approvals, audience targeting, and campaign measurement.
• Experience with one or more tools such as Workfront, Azure DevOps, Aha, Excel, Power BI, Teams, Planner, Power Automate, or SharePoint.
• Strong organization, facilitation, stakeholder management, documentation, prioritization, and relationship management skills.

Nice to have

• Experience working with agencies and media partners.
• Knowledge of platforms such as Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, CM360, DV360, SA360, Salesforce Marketing Cloud, or social media management tools.
• Experience influencing without direct authority and navigating ambiguity.

Culture & Benefits

• Medical, dental, and vision benefits, subject to plan eligibility.
• Paid time off, holidays, volunteer time, and parental and adoption benefits.
• 401(k), HSA, FSA, disability, life insurance, and employee assistance programs.
• Career development, tuition reimbursement, health lifestyle programs, and employee discounts.
• Incentive bonus opportunities and access to emerging technologies in a Fortune 100 organization.

Hiring process

• Employment is conditional on successfully completing a drug screen.
• Visa sponsorship is not available for this position.