Senior Product Manager - Acquisition & MarTech

Location: Mississauga, Ontario, Canada; primary location: 1940 Argentia Rd. This is a full-time onsite position.

Salary: CAD 91,900–126,390 per year, determined based on relevant experience.

Company

hirify.global develops marketing technology and advertising solutions supporting customer acquisition, engagement, retention, and measurable marketing performance.

What you will do

• Define the long-term vision and strategy for marketing technology products across SEO, AIO/GEO, SEM, affiliate, and social channels.
• Own product roadmaps and feature backlogs, gathering stakeholder requirements and using performance data to set priorities.
• Set objectives and KPIs for paid-channel feeds, content quality, SEO page performance, Core Web Vitals, and indexation.
• Measure organic visibility, paid media efficiency, cost per acquisition, and customer engagement.
• Partner with marketing, data science, and engineering teams to deliver AI-driven optimization, feed and signal enhancements, and cross-channel automation.
• Drive adoption of emerging technologies and establish best practices for marketing performance tracking, automation, and optimization.

Requirements

• Bachelor’s degree; an MBA or advanced degree is preferred.
• 5+ years of product management experience, including at least 3 years in marketing technology, AdTech, or growth platforms.
• Expertise in SEO, SEM, paid marketing including Google Ads and Meta, affiliate marketing, and social media.
• Understanding of AI-driven SEO optimization, GEO for content visibility in AI answers, and AIO for making Walmart.ca content usable by AI.
• Proficiency with GA4, Adobe Analytics, and AppsFlyer.
• Ability to translate marketing strategies into technical product requirements and execution plans, with strong analytical and communication skills.

Nice to have

• MBA or another advanced degree.
• Experience with influencer content creation and storefronts.

Culture & Benefits

• Work in a fast-paced, matrixed environment with competing priorities.
• Collaborate across marketing, product, data, and engineering functions.
• Accessibility accommodations are provided for applicants and associates as required by law.
• AI-powered tools may be used for resume screening, interviews, and other candidate evaluations.