Head of Local Area Marketing (Hospitality)

Location: Richmond, VIC, 3121, Australia

Company

A large hospitality and retail group operating more than 350 pubs across Australian communities alongside other consumer brands.

What you will do

• Set the strategic vision and operating framework for venue-level marketing across more than 350 pubs.
• Develop local marketing playbooks, tools, systems, and templates that support acquisition, retention, and community connection.
• Partner with operations leaders to align local initiatives with operational needs and national brand standards.
• Build, mentor, and lead a new team of Local Area Marketing partners, including talent pipelines and succession plans.
• Plan strategic campaigns, measure performance, manage budgets, and oversee external agency partnerships.
• Drive local footfall and revenue growth through data-driven and always-on marketing initiatives.

Requirements

• 10+ years of experience in a senior marketing role.
• Broad generalist marketing expertise and a strong track record in performance marketing.
• Experience developing strategic plans, connecting marketing models to budgets, and using customer and channel insights to drive local growth.
• Exceptional communication, influencing, and stakeholder management skills in a complex matrix environment.
• Experience managing agency partnerships, change and transformation, and cross-functional leadership.
• Tertiary qualification in marketing or equivalent practical experience.

Nice to have

• Previous experience in local area marketing.
• Experience in the hospitality industry.

Culture & Benefits

• Discounts across pubs, accommodation, liquor retailers, supermarkets, and other group brands.
• Access to free services supporting physical, mental, and financial wellbeing.
• Learning and development opportunities for professional and career growth.
• Inclusive, collaborative, and socially focused workplace culture.