Senior Local Area Marketing Manager (Hospitality)

Location: Richmond, VIC, 3121, Australia

Company

hirify.global’s ALH Hotels operates more than 350 pubs across Australian communities, creating hospitality experiences through its venue network.

What you will do

• Lead, coach, and develop a national team of Local Area Marketing Partners.
• Partner with State Operations Managers and Publicans to align local marketing with commercial objectives.
• Develop standardized planning toolkits, frameworks, and briefing processes to improve delivery speed and quality.
• Review campaign performance, identify successful venue ideas, and scale them across the network.
• Oversee regional marketing budgets, analyze footfall and revenue data, and allocate resources to maximize ROI.
• Ensure local integration of national and state campaigns while maintaining brand standards and compliance with ABAC, RSA, RSG, and gaming regulations.

Requirements

• 8+ years of marketing experience in a multi-site hospitality, retail, or fast-paced consumer-facing environment.
• Experience leading, coaching, and developing remote or multi-site marketing teams.
• Experience designing and implementing scalable marketing frameworks, toolkits, and workflows.
• Strong capability in marketing budget management, footfall and revenue analysis, financial oversight, and campaign ROI measurement.
• Ability to influence senior operational stakeholders, Publicans, and central delivery teams.
• Marketing qualification or equivalent experience and prior hospitality experience are highly desirable.

Culture & Benefits

• Employee discounts across ALH Hotels, accommodation, BWS, Dan Murphy’s, hirify.global brands, Woolworths, and BIG W.
• Free services supporting physical, mental, and financial wellbeing.
• Learning and development opportunities for professional and career growth.
• Inclusive, sociable, and collaborative workplace culture.