Senior Manager, GTM Marketing (Pharmaceutical Marketing)

Location: Hybrid role based in New York City, United States, with a U.S. market scope

Annual base salary: $124,400–$207,400, plus a 17.5% bonus target and eligibility for a share-based long-term incentive program.

Company

hirify.global is a global pharmaceutical and healthcare company delivering medicines, digital experiences, and customer-centered healthcare solutions.

What you will do

• Lead execution of go-to-market plans for selected U.S. therapeutic areas across paid, owned, earned, and shared channels.
• Develop audience journeys, engagement plans, positioning, and messaging frameworks for hirify.global branded experiences.
• Coordinate product brand, media, digital product, analytics, creative, agency, and project management partners.
• Manage campaign execution, content development, review committee activities, budgets, and resource allocation.
• Drive continuous optimization through A/B testing, SEO, GEO performance, channel best practices, and KPI tracking.
• Identify emerging trends and innovative ideas to improve customer experiences, brand equity, and business impact.

Requirements

• Bachelor’s degree required; an MBA or master’s degree is preferred.
• At least 6 years of experience in marketing strategy, product marketing, brand management, or go-to-market leadership.
• Experience developing and executing integrated marketing strategies in complex organizations.
• Strong strategic, analytical, communication, stakeholder-influence, and budget-management skills.
• Experience with creative development and launch, marketing data, omnichannel marketing, digital ecosystems, and performance measurement.
• Permanent U.S. work authorization is required; U.S. visa sponsorship is not available.

Nice to have

• Pharmaceutical, life sciences, healthcare, digital health, or CPG marketing experience.
• Familiarity with U.S. promotional review processes.
• Experience working across industries and markets and influencing cross-functional partners.
• Leadership experience involving coaching and guiding colleagues.

Culture & Benefits

• Hybrid work arrangement in New York City.
• Participation in hirify.global’s Global Performance Plan with a 17.5% target bonus.
• Eligibility for a share-based long-term incentive program.
• Benefits include a 401(k) with matching and additional retirement contributions, paid vacation and holidays, caregiver and parental leave, medical leave, and health, prescription, dental, and vision coverage.
• Relocation assistance may be available based on business needs and eligibility.