Digital Marketing Analyst (EdTech)

Location: San Mateo, California, US; requires working from the San Mateo headquarters office

Base salary: $70,300–$75,000 per year, plus benefits

Company

hirify.global develops education technology products including IXL, Rosetta Stone, Education.com, Wyzant, and Teachers Pay Teachers.

What you will do

• Build and monitor advertising campaigns across Google, Bing, Facebook, TikTok, and other digital platforms.
• Analyze campaign performance data and present findings to marketing and product stakeholders.
• Write advertising copy for diverse audiences across hirify.global brands.
• Design and implement tests for copy, landing pages, audiences, and other performance factors.
• Collaborate with graphic designers and marketing leaders on campaign creative.
• Develop campaign strategy and determine where to scale investment as experience grows.

Requirements

• Bachelor’s degree with some experience in SEM, marketing, or data analysis.
• Strong analytical, critical-thinking, problem-solving, writing, and editing skills.
• Fluency in Excel and Google Sheets, especially pivot tables.
• Strong attention to detail, creativity, curiosity, organization, and ability to learn quickly.
• Interest in advertising, consumer psychology, education, and technology.
• Ability to work from the San Mateo, California headquarters office.

Culture & Benefits

• On-the-job training and mentorship support professional growth.
• Collaborative environment with open exchange of ideas.
• Benefits are included with the full-time position.
• Mission-driven work focused on products that support learners and educators.
• Inclusive workplace committed to respect and equal opportunity.