Principal Brand Content & AI Search Visibility (AI)

Location: San Francisco, California, United States

Salary: $223,100–$306,800 USD per year for Zone 1; annual performance bonus, equity, and benefits may also be available.

Company

Databricks is a data and AI company providing a unified platform for data, analytics, applications, and AI agents.

What you will do

• Own the creation, editing, distribution, and measurement of high-quality, high-volume brand content across blogs, video, web pages, and thought leadership.
• Build ongoing GEO and AI-answer visibility analysis to identify where the brand is underrepresented, inaccurate, or absent in LLM answers.
• Translate business objectives, audience search intent, and product priorities into an evidence-driven content roadmap.
• Orchestrate agencies, freelance contractors, internal writers and producers, and AI content agents across production workflows.
• Oversee AI agents that create, optimize, and evaluate content, including prompt design, brand context, writing guidelines, and editorial review.
• Track GEO performance alongside traditional search metrics and enable marketers to use AI-visibility tools and best practices.

Requirements

• 10+ years of experience in content strategy, brand content, or editorial leadership, including management of internal and external contributors.
• Strong editorial judgment across long-form content, blogs, video scripts, and web copy.
• Working knowledge of SEO fundamentals and recent hands-on GEO/AEO experience diagnosing LLM visibility and citation issues.
• Experience managing agencies or freelance contractors and optimizing AI content tools or agents in production workflows.
• Proficiency with GEO/AI-visibility platforms such as Profound, Conductor, AirOps, or Peec.ai, plus Semrush, Google Search Console, and Google Analytics GA4.
• Role location: San Francisco, California.

Nice to have

• Experience in B2B technology, data, AI, or enterprise SaaS.
• Familiarity with schema markup and structured data for AI and search discoverability.
• Experience overseeing video production workflows.

Culture & Benefits

• Comprehensive benefits and perks are offered, with details varying by region.
• Potential eligibility for an annual performance bonus and equity.
• Commitment to an inclusive culture and equal employment opportunity.
• Databricks operates globally with more than 30 offices.