Founding GTM, Product Marketing (AI)

Location: San Francisco, on-site

Base pay: $120,000–$250,000 per year

Company

hirify.global is building infrastructure for the next generation of software development, where engineers direct fleets of agents and software changes are automatically reviewed and verified.

What you will do

• Own product positioning and messaging as hirify.global and the AI software-development landscape evolve.
• Lead product launches from strategy through execution with product, engineering, design, and sales.
• Create technical demos, walkthroughs, tutorials, videos, launch assets, deep dives, and social content for developers and engineering leaders.
• Build repeatable distribution across product, content, social, community, partnerships, and events.
• Develop developer and ecosystem partnerships, community relationships, and growth experiments.
• Work with sales on messaging, demos, competitive intelligence, and materials that support qualified demand.

Requirements

• Experience marketing technical products to developers, engineers, or similarly technical audiences.
• Ability to understand, explain, demo, and create useful content for complex technical products.
• Exceptional storytelling skills and the ability to turn complicated technical ideas into clear narratives.
• Experience shipping product launches and turning releases into broader campaigns.
• Hands-on ability to create demos, write content, launch experiments, and build workflows.
• Curiosity about developer culture, active use of AI tools, and comfort working in ambiguous zero-to-one environments.

Nice to have

• Experience combining content, community, product marketing, growth, partnerships, and sales.
• Experience using data to evaluate marketing performance without waiting for perfect attribution.

Culture & Benefits

• Early-stage startup environment with a flat organizational structure.
• High-agency, ownership-oriented work with substantial autonomy.
• Fast experimentation and close collaboration with product and engineering.
• Focus on building a product that the team is passionate about and would use themselves.