Marketing Business Partner, Product & Content Marketing (m/f/d) Microscopy & Imaging

Location: Ettlingen, Germany

Company

hirify.global develops advanced spectroscopy, microscopy, and imaging solutions for scientists, researchers, and industry experts.

What you will do

• Develop application, portfolio, and customer success stories for Microscopy & Imaging solutions.
• Create and maintain landing pages, brochures, product flyers, application notes, sales presentations, videos, webinar materials, and digital assets.
• Support product launches, software releases, new application introductions, integrated campaigns, lead generation, and customer engagement initiatives.
• Plan webinars, virtual events, conferences, trade shows, and scientific event marketing activities.
• Create sales enablement materials, competitive positioning content, and application-focused tools.
• Act as the primary marketing interface for the business area and support positioning, segmentation, go-to-market planning, and market insight activities.

Requirements

• Degree in Life Sciences, Chemistry, Physics, Materials Science, Biotechnology, Biomedical Sciences, Engineering, or a related scientific or technical discipline.
• Several years of experience in B2B, product, scientific, technical, content marketing, or campaign management.
• Experience creating content for complex scientific, technical, or high-tech products.
• Strong storytelling and communication skills with a hands-on approach to creating, reviewing, and improving marketing assets.
• Experience collaborating with Product Management, Application teams, Sales, R&D, or scientific experts.
• Strong English communication skills required. German is beneficial.

Nice to have

• Experience with microscopy, spectroscopy, chemical imaging, Raman, or FT-IR applications.
• Knowledge of life sciences, material sciences, or analytical instrumentation.
• Experience with scientific conferences, KOL programs, or application-focused marketing.

Culture & Benefits

• Work with advanced technologies, global teams, and scientific experts.
• Opportunity to shape the market positioning of innovative microscopy and imaging solutions.
• Hands-on role combining scientific depth, content creation, business partnering, and marketing execution.
• Direct connection between marketing work, customer value, and business growth.