B2C International Growth Manager (French Market)

Location: Munich, Bavaria, Germany; full-time permanent position

Company

hirify.global develops a mobile diagnostics solution for drivers and serves international B2C and B2B markets.

What you will do

• Own B2C growth strategy for Francophone and other international markets, driving acquisition, brand awareness, and recurring revenue.
• Build local brand visibility through PR initiatives, TV campaigns, and strategic marketing activities.
• Identify, test, measure, and scale new acquisition channels using data-driven experiments.
• Collaborate with Marketing, Sales, and Enterprise teams to generate qualified B2B leads and improve conversion workflows.
• Conduct customer and market research, refresh personas, and identify trends that shape growth opportunities.
• Provide market-specific insights and recommendations to cross-functional teams.

Requirements

• 5+ years of experience in B2C growth marketing, product marketing, international expansion, business development, or a similar field.
• Track record of delivering PR campaigns, product launches, brand campaigns, TV campaigns, or other high-impact marketing initiatives.
• Entrepreneurial, hands-on approach with strong ownership from concept through execution.
• Strong analytical skills and experience using data to prioritize opportunities, evaluate experiments, and optimize outcomes.
• Experience across European markets and knowledge of international customer behavior and localization.
• Native-level French (C2) and English at C1 level required.

Culture & Benefits

• Inclusive, supportive, and transparent working environment focused on authenticity, autonomy, and continuous learning.
• Cross-functional collaboration, hands-on workshops, and a high learning curve.
• Open dashboards and data-driven decision-making.
• Company-supported equipment.
• Stable and sustainable growth within an international team of more than 30 nationalities based in Munich.