Director of Data & Analytics (AI)

Location: Fully remote, with the ability to work from wherever you work best

Company

Advantage HQ builds creator-led growth infrastructure for consumer brands by combining creative strategy, creator partnerships, performance content, affiliate distribution, paid media, and proprietary AI technology.

What you will do

• Lead the data strategy, analytics function, and measurement infrastructure across the business.
• Build reliable data infrastructure, reporting standards, analytical frameworks, dashboards, and KPI systems.
• Translate complex datasets into insights supporting business strategy, media performance, creator partnerships, customer acquisition, and profitability.
• Develop attribution and measurement capabilities across paid media, creative, creator partnerships, affiliate distribution, and customer acquisition.
• Partner with engineering and technology teams to improve data pipelines, automation, integrations, and analytics workflows.
• Lead, mentor, and develop analysts, analytics engineers, and other analytics professionals while partnering with cross-functional leadership.

Requirements

• 8+ years of experience in data analytics, business intelligence, data engineering, performance analytics, or a related field, including leadership experience.
• Experience building or scaling a data and analytics function and managing analytics professionals.
• Strong SQL skills and experience with modern data warehouses, analytics infrastructure, data modeling, ETL/ELT, and data quality management.
• Experience with BI and visualization tools such as Looker, Tableau, Power BI, or similar platforms.
• Experience designing dashboards, KPI frameworks, reporting systems, and performance measurement processes.
• Strong understanding of marketing analytics, paid media measurement, attribution, customer acquisition, e-commerce performance, and communication with non-technical stakeholders.

Nice to have

• Experience in an agency, DTC, e-commerce, performance marketing, or high-growth technology environment.
• Familiarity with AI-driven analytics, predictive modeling, experimentation, or marketing measurement solutions.

Culture & Benefits

• Fully remote work supported by infrastructure for distributed, high-performance teams.
• Significant ownership over how data is collected, structured, measured, and used across the business.
• Opportunity to influence strategic decisions, operational efficiency, media performance, and organizational growth.
• Data-driven operating culture focused on ownership, analytical rigor, judgment, and execution.