Global Product Marketing Lead (Web3)

Location: Hong Kong; remote-first, work-from-home arrangement may vary depending on the role and team

Company

Binance operates a global blockchain ecosystem spanning cryptocurrency trading, finance, education, research, payments, institutional services, and digital-asset products.

What you will do

• Own end-to-end go-to-market strategy for the global product portfolio, including positioning, messaging, segmentation, launch planning, channel orchestration, and post-launch optimization.
• Translate complex products such as derivatives, stablecoins, custody, yield, and on-chain services into clear product narratives and campaigns.
• Synthesize user research, market trends, competitor activity, product data, campaign performance, and regional insights to influence product and growth decisions.
• Build and transform a high-performing global product marketing function through hiring, development, playbooks, frameworks, and operating rituals.
• Coordinate Product, Growth, Regional, Brand, Social, Communications, Legal, Compliance, Business, and Customer Support stakeholders.
• Measure launch and campaign performance, iterate on marketing systems, and apply AI to research, insight synthesis, content, localization, competitive analysis, and workflows.

Requirements

• 8+ years of experience in product marketing, go-to-market, or growth marketing, including at least 3 years leading teams.
• Demonstrated experience delivering launches or campaigns that improved meaningful business metrics.
• Experience marketing consumer products used by millions across multiple regions, cultures, and regulatory environments.
• Experience with crypto, blockchain, exchanges, wallets, DeFi, payments, trading, fintech, or other consumer financial products.
• Strong creative judgment, analytical skills, people leadership, and experience building or transforming a product marketing function.
• Bilingual English and Mandarin required; ability to work effectively with Legal, Compliance, and Communications in regulated or reputation-sensitive environments.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Global, user-centric organization with a flat structure and cross-functional collaboration.
• Fast-paced, innovative environment with autonomy and challenging projects.
• Career growth and continuous learning opportunities.
• Competitive salary and company benefits.