Manager of CRO

Location: Brazil

Company

hirify.global is a fitness and wellness platform that connects people with classes, self-care sessions, healthy dining, and other real-world experiences.

What you will do

• Build and maintain an impact-based CRO roadmap across Consumer and Partner websites.
• Generate test hypotheses and prioritize signup, lead-generation, and conversion opportunities using data and user behavior.
• Manage CRO Developers across B2C and B2B tracks.
• Own the CRO side of server-side testing in partnership with Engineering, including scope, sequencing, and implementation feedback.
• Review Figma designs and provide technical and UX guidance before development begins.
• Lead stakeholder reviews and communicate experiment progress, results, risks, and upcoming priorities.

Requirements

• Background in frontend development, including the ability to read pull requests, assess feasibility, and discuss implementation with engineers.
• Direct experience running A/B tests.
• Ability to develop test hypotheses grounded in data and user behavior.
• Experience owning a roadmap across multiple audience types or business units.
• Ability to partner effectively with Engineering and other cross-functional teams.

Nice to have

• Familiarity with Optimizely or an equivalent experimentation platform.
• Experience with server-side testing infrastructure and codebase-level experimentation.
• Comfort using SQL to analyze test results.
• Experience managing developers or technical individual contributors.

Culture & Benefits

• Cross-functional collaboration across Product, Engineering, Marketing, Creative, and Business Intelligence.
• Focus on meaningful real-world connections through fitness, wellness, and other experiences.
• Equal opportunity workplace that values diverse backgrounds, experiences, abilities, and perspectives.