Manager of CRO

Location: Brazil

Company

hirify.global builds platforms that connect people with fitness, wellness, and other real-world experiences, including ClassPass and Mindbody.

What you will do

• Own the impact-based CRO roadmap for ClassPass consumer and partner websites, including hypotheses, prioritization, confidence levels, effort sizing, and tradeoffs.
• Generate test ideas based on data and user behavior, and lead monthly stakeholder reviews of roadmap priorities and business impact.
• Manage CRO Developers across B2C and B2B tracks.
• Lead CRO work for server-side testing with Engineering, including scoping, sequencing, implementation feedback, and feasibility decisions.
• Review designs, advise on experimentation scope and test design, and partner with Creative, Product, Marketing, Engineering, and Business Intelligence.
• Communicate test progress, results, risks, and blockers while ensuring test data and dashboards are accessible and trusted.

Requirements

• Front-end development background with the ability to read pull requests, assess feasibility, and discuss implementation with engineers.
• Direct experience running A/B tests and developing data-backed experimentation hypotheses.
• Experience owning a roadmap across multiple audience types or business units.
• Ability to partner cross-functionally with Engineering and manage competing experimentation priorities.
• Must be based in Brazil.

Nice to have

• Familiarity with Optimizely or an equivalent experimentation platform.
• Experience with server-side testing infrastructure and codebase-level experimentation.
• Comfort using SQL to investigate test results.
• Experience managing developers or technical individual contributors.

Culture & Benefits

• Salaried employment.
• Work focused on fitness, wellness, and meaningful real-world experiences.
• Equal opportunity workplace that values diverse backgrounds, experiences, abilities, and perspectives.