Marketing Manager - Frontline & Artist Development

Location: Manila, Philippines

Company

hirify.global is a global record label supporting international and local artists and music catalogues.

What you will do

• Lead the marketing-led development of new, emerging, and established frontline artists, including positioning, brand identity, audience strategy, and long-term growth plans.
• Develop and execute integrated marketing campaigns for artists and releases across digital, social media, content, publicity, partnerships, activations, and fan engagement.
• Use performance data, audience insights, and market trends to define KPIs, optimize campaigns, and identify growth opportunities.
• Coordinate with international Sony Music teams, agencies, partners, and vendors to support regional growth, collaborations, promotional activity, and artist visits.
• Build direct-to-consumer, fan development, and CRM initiatives covering merchandise, physical products, databases, newsletters, registrations, giveaways, and fan activations.
• Manage project timelines, budgets, approvals, agencies, suppliers, reporting, financial processing, and post-campaign reviews.

Requirements

• At least 2 years of marketing experience, preferably in digital, streaming, entertainment, or content promotion.
• Passion for local Filipino artists and OPM tracks, with a deep understanding of local Gen Z pop culture.
• Strong knowledge of social media, content marketing, and digital advertising tools.
• Strong written and verbal communication skills, with the ability to create concise content for different platforms and audiences.
• Analytical mindset with the ability to use data and insights to optimize marketing strategies.
• Ability to work independently, manage multiple projects, take initiative, and collaborate effectively.

Nice to have

• Familiarity with TikTok, Meta, and YouTube.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Culture & Benefits

• Modern office environment.
• Professional growth and development opportunities.
• Access to a global community and international collaboration.
• Opportunity to contribute to social impact, diversity, equity, and inclusion initiatives.
• Inclusive equal-opportunity workplace.