Brand Communications & KOL Partnerships Manager

Location: Manila Net Park Office, Manila, Philippines

Company

Procter & Gamble is a consumer goods corporation developing and managing brands through communications, marketing, and commercial partnerships.

What you will do

• Develop KOL, influencer, creator, celebrity, and PR talent strategies aligned with brand and business objectives.
• Manage the full partnership lifecycle, including identification, evaluation, outreach, negotiation, contracting, briefing, execution, measurement, and optimization.
• Build long-term relationships with talent, agencies, and talent managers while developing a scalable creator ecosystem.
• Protect brand reputation and safety by assessing brand fit, audience quality, values alignment, regulatory compliance, and reputational risk.
• Lead campaign execution, define success metrics, and evaluate reach, engagement, content effectiveness, business impact, and commercial value.
• Connect Category, Communications, Purchasing, and external agency stakeholders to improve partnership effectiveness and investment decisions.

Requirements

• Significant experience in Brand Communications, PR, Influencer Marketing, KOL Partnerships, Talent Management, Brand Reputation, or a related field.
• Deep understanding of the influencer, creator, and media landscape with a strong industry network.
• Experience managing complex partnerships, negotiating high-value talent agreements, and overseeing significant marketing or partnership investments.
• Strong understanding of brand governance, reputation management, risk mitigation, and responsible communications.
• Experience working with Category, Communications, Procurement or Purchasing teams, and external agencies.
• Strategic, analytical, relationship-oriented, and execution-focused, with the ability to manage multiple stakeholders and workstreams autonomously.

Culture & Benefits

• Full-time position based at the Manila Net Park Office.
• Cross-functional collaboration across Category, Communications, Purchasing, and Corporate Affairs.
• Focus on responsible communications, governance, transparency, and accountability.