Marketing Technologies Director (AI)

Location: United States, San Mateo, CA; hybrid working policy applies.

Salary: $226,200–$339,400 USD per year, with potential bonus eligibility.

Company

hirify.global develops PlayStation hardware, network services, and entertainment experiences for more than 100 million people worldwide.

What you will do

• Lead multidisciplinary marketing technology teams across engineering, product management, UX, measurement, experimentation, audience activation, and marketing data.
• Own the architecture, delivery, operation, adoption, reliability, and continuous improvement of global marketing platforms.
• Define platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
• Set the multi-year product and technology roadmap, including architecture, investment, and build-versus-buy decisions.
• Lead measurement, experimentation, identity, segmentation, consent-aware audience management, data governance, and activation readiness.
• Drive transformation initiatives and align marketing, data science, analytics, product, and creative stakeholders around measurable outcomes.

Requirements

• Bachelor’s degree in software engineering, computer science, data engineering, or a related technical field, or equivalent practical experience.
• 12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams.
• Direct experience building and operating production marketing technology systems, enterprise SaaS products, or internal platforms.
• Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
• Experience leading multidisciplinary organizations and applying experimentation, analytics, AI-powered products, machine learning platforms, or automation in production.
• Ability to influence senior leaders, communicate technical tradeoffs, and lead transformation across teams and regions.

Culture & Benefits

• Hybrid working environment.
• Medical, dental, and vision coverage.
• Matching 401(k) plan and paid time off.
• Wellness program and employee discounts on Sony products.
• Inclusive and equal-opportunity workplace with fair-chance hiring practices.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks for some roles.