Director, Content Strategy (Digital Health)

Location: New York, New York, or Princeton, New Jersey, United States; hybrid schedule with 2 days per week on-site

Base salary: $149,000–$195,000 per year

Company

Consumer-led digital health company combining personalized medication, behavior change science, psychology, content, coaching, community, and clinical programs to help members build lasting health habits.

What you will do

• Define the content strategy and roadmap across the member journey, including curriculum, daily articles, the content library, microhabit challenges, and recipes.
• Lead content strategy and execution for physical and digital product launches, including outlining, drafting, editing, and quality review.
• Translate behavior change science and CBT-based approaches into clear, practical content for health and wellness experiences.
• Partner with Product and Design on content-led features and use data to improve engagement, conversion, and member outcomes.
• Set editorial quality and brand voice standards while collaborating with clinical experts to ensure accurate, trustworthy, psychologically sound content.
• Manage and develop a small content team, build AI-assisted workflows, and align stakeholders across Product, Design, Marketing, Clinical, CRM, and Customer Experience.

Requirements

• 8+ years of relevant experience, including 1–2 years of direct people management.
• Content strategy leadership experience in a complex consumer digital product with measurable impact across multiple content surfaces.
• Experience creating health and wellness content covering nutrition, weight management, sleep, stress, movement, and habit formation.
• Ability to work credibly with clinical information and partner with clinicians to produce clear, accurate content.
• Experience applying behavior change science, CBT, motivational interviewing, or habit-formation frameworks to digital content and experiences.
• Strong writing, editing, data-informed decision-making, cross-functional leadership, and AI-assisted content workflow experience.

Nice to have

• Experience in a regulated or highly complex industry where legal, clinical, and compliance considerations affect content decisions.
• Experience with accessible, human-centered content.

Culture & Benefits

• Hybrid work from the NYC or Princeton office with two on-site days per week.
• 401(k) with company match, medical, dental, vision, and life insurance.
• Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week.
• Paid parental leave and access to a premium-free medical plan option.
• Stock awards, performance-based bonus, and access to company products.

Hiring process

• Multi-step process including phone, Zoom, and in-person interviews, followed by references.