Director, Chapter Lead, Media Analytics

Location: Toronto, Canada; hybrid work with 1–3 days per week on-site at 81 Bay Street and the remaining days remote.

Company

CIBC is a relationship-oriented bank providing financial products and services for clients and Canadians.

What you will do

• Lead the media decision sciences practice and serve as an analytics partner to marketing, retail, wealth, and distribution leaders.
• Design and oversee media measurement, experimentation, attribution, audience insight, and optimization frameworks.
• Apply advanced analytics, AI/ML, and GenAI to structured and unstructured data to improve campaign performance and media investment decisions.
• Deliver analytical solutions end to end, from problem definition and methodology through execution, validation, monitoring, and refinement.
• Lead, coach, mentor, and develop a small team of media analytics professionals.
• Maintain high standards for data quality, experimentation, governance, and responsible AI use.

Requirements

• Extensive experience in media analytics, media effectiveness, incrementality, attribution, testing, and optimization.
• Experience with forecasting, audience analysis, causal measurement, optimization, and performance diagnostics.
• Technical fluency with Python, SQL, Pandas, scikit-learn, and cloud-based data environments.
• Strong strategic thinking, stakeholder communication, analytical judgment, and people leadership skills.
• Advanced academic training in analytics, statistics, economics, mathematics, computer science, engineering, or a related discipline.
• Must be legally eligible to work in Canada at the specified location and hold a valid work or study permit where applicable.

Nice to have

• Experience in financial services.
• Experience applying AI and GenAI in marketing and media contexts.

Culture & Benefits

• Hybrid work arrangement with flexibility to manage work activities.
• Competitive salary, incentive pay, banking benefits, and a benefits program.
• Defined benefit pension plan, employee share purchase plan, vacation, and wellbeing support.
• Paid Purpose Day for personal growth and development.
• Inclusive workplace with accessible candidate and employee experiences.

Hiring process

• The process may include an attribute-based assessment and skills tests such as simulation, coding, or French proficiency testing.
• Artificial intelligence tools may be used during recruitment.