Paid Search & YouTube Manager (Google Ads)

Location: United States; remote work from home

Company

A fast-growing direct-to-consumer men's health supplement brand operating across DTC, retail, and emerging channels.

What you will do

• Own and scale daily performance across Google Ads and YouTube Ads.
• Develop campaign strategies covering keyword targeting, bidding, audiences, campaign structure, and budget allocation.
• Build and lead testing across ad copy, creative, landing pages, audiences, and bidding strategies.
• Analyze full-funnel performance, diagnose account inefficiencies, investigate fluctuations, and improve conversion rates.
• Strengthen conversion tracking, attribution, signal quality, and performance-based bidding in partnership with Analytics.
• Collaborate with Growth and Creative teams while monitoring developments in paid media and AI-driven advertising.

Requirements

• 3–5+ years of hands-on Google Ads experience, preferably with a fast-growing DTC, ecommerce, subscription, or consumer brand.
• Deep expertise in paid search and Google Ads, including independently building, managing, troubleshooting, and optimizing campaigns.
• Experience owning performance against CPA and ROAS targets while balancing acquisition volume, revenue growth, and efficiency.
• Strong analytical skills with advanced Excel or Google Sheets proficiency and experience with GA4, Northbeam, or similar tools.
• Deep understanding of conversion tracking, attribution, conversion signals, and performance-based bidding.
• Ability to work independently, prioritize effectively, communicate clearly, and operate in a fast-paced startup environment.

Nice to have

• Experience with YouTube Ads.

Culture & Benefits

• Remote work environment with flexibility to work from home.
• Autonomy and ownership over systems, channel performance, and business impact.
• 15 prorated PTO days, 9 company holidays, and a birthday day off.
• Paid parental leave and health, dental, and vision plans with 100% employee premium coverage and 25% dependent coverage.
• Company-sponsored 401(k) with a 2% match, plus a $200 annual Superpower membership.
• Ongoing learning and professional development opportunities.