Product Marketing Lead (AI)

Location: Copenhagen, Nørrebro, Denmark — hybrid

Company

hirify.global is an HR-tech scaleup building an AI-powered frontline operating system for hourly employees in hospitality and retail, covering communication, learning, engagement, operations, scheduling, and pay access.

What you will do

• Own product marketing strategy, priorities, positioning, messaging, and launch decisions.
• Research customers through sales calls, interviews, reviews, and founder insights.
• Translate product features into clear customer benefits and maintain a consistent story across the website, sales materials, advertising, social media, and in-app channels.
• Build the launch system across product, sales, customer success, customers, and the market.
• Drive adoption through product updates, changelogs, in-app messaging, and enablement materials such as one-pagers, demo flows, and battlecards.
• Create landing pages, emails, explainer videos, clickable demos, and other content using AI.

Requirements

• Experience owning product marketing initiatives independently, setting priorities, and executing without a predefined task list.
• Strong writing and selling skills, with the ability to express complex product value in simple, engaging English.
• Customer-focused approach to positioning and product marketing.
• AI-first working style, using AI for research, ideation, coding, design, content creation, and website work.
• Ability to collaborate across product, sales, customer success, marketing, and founders.
• Ability to work in a hybrid setup from Copenhagen, Nørrebro.

Nice to have

• Experience owning launches and positioning in B2B SaaS.
• Strong visual taste and graphic design skills.
• Experience with Webflow and AI-assisted website development.

Culture & Benefits

• Flexible working times and hybrid work, including the option to work remotely from a couch, café, or abroad when appropriate.
• Central Copenhagen office in Nørrebro.
• New equipment, unlimited coffee, water, snacks, and beer mainly on Fridays.
• Team events, feedback culture, substantial responsibility, and opportunities for rapid learning.