Email Marketing & CRM Specialist (Klaviyo)

Location: Copenhagen NV, Denmark

Company

hirify.global is an international Danish furniture brand and DTC e-commerce business known for contemporary furniture, including the TEDDY sofa, and operating across more than 25 markets.

What you will do

• Own and continuously improve the email marketing and CRM strategy across international markets.
• Design and manage sophisticated automation flows, lifecycle journeys, and customer segmentation strategies in Klaviyo.
• Plan, execute, test, and optimize email campaigns and customer experiences.
• Create performance dashboards and track email engagement, retention, ROI, and customer lifetime value.
• Coordinate with Marketing, Product, Operations, and Analytics on customer journey priorities, messaging, personalization, timing, and localization.
• Report performance insights and recommended optimizations to leadership while improving deliverability and retention.

Requirements

• 2–5 or more years of hands-on Klaviyo experience in a DTC brand, retail e-commerce business, or specialist CRM/email marketing agency.
• Proven experience designing and executing complex automation flows, lifecycle journeys, and segmentation strategies.
• Strong analytical and commercial understanding of email performance metrics, ROI, customer lifetime value, and portfolio analysis.
• Experience with email copywriting, storytelling, and creating high-performing email experiences.
• Excellent communication and stakeholder management skills, including influencing senior stakeholders.
• Understanding of localization, cultural nuance, and international campaign execution across teams, time zones, and markets.

Nice to have

• Experience scaling CRM programs internationally.
• Experience with AI-driven personalization or social-first brands.

Culture & Benefits

• Significant ownership, influence, and direct exposure to leadership and major business functions.
• Thorough onboarding covering products, roadmap, supplier network, and ways of working.
• High-performance culture with direct feedback, fast decisions, and personal development.
• Paid lunch arrangement, health insurance, and pension scheme.
• Social events, modern tools including AI, and the opportunity to shape product development and launches.

Hiring process

• Submit an application and CV through the application form.
• Interviews are conducted continuously, with hiring planned as soon as possible.