11 дней назад
Customer Growth Marketing Manager (B2B SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
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TL;DR
Customer Growth Marketing Manager (B2B SaaS): Building and executing EMEA customer marketing programs that increase retention, expansion ARR, adoption, and customer advocacy with an accent on regional strategy, account-based growth, and cross-functional commercial execution. Focus on segmenting customer accounts, turning usage and renewal signals into lifecycle programs, designing industry campaigns, and creating customer stories and events that support revenue growth.
Location: Hybrid in Copenhagen or Aarhus, Denmark
Company
develops an agentic AI platform for learning, performance, and employee engagement, integrated natively with Microsoft 365 and used by more than 2,000 organizations.
What you will do
- Own the EMEA customer marketing strategy in partnership with regional sales and commercial leadership.
- Build programs that improve retention, adoption, expansion, cross-sell, and edition upgrades.
- Work directly with Account Managers, Customer Success Managers, AEs, and regional leadership on account planning, pipeline reviews, and customer meetings.
- Segment customers, identify growth and churn-risk signals, and turn them into measurable lifecycle and account-based programs.
- Design industry-specific campaigns, customer events, user groups, roundtables, webinars, and executive dinners across EMEA.
- Source customer stories, case studies, references, reviews, and speaking opportunities while using AI and marketing tools for research and segmentation.
Requirements
- 4+ years of experience in B2B SaaS marketing, preferably customer, lifecycle, or account-based marketing.
- Experience designing and running multi-touch programs from planning through measurement.
- Experience partnering with Sales and Customer Success and participating in customer conversations.
- Ability to analyze usage, renewal, and pipeline data and make commercially focused decisions.
- Experience working in a matrix organization and owning a regional scope.
- Excellent written and spoken English required.
Nice to have
- Confidence with HubSpot and a CRM such as Dynamics 365 or Salesforce.
- Experience using AI tools and platforms including Gong, Dreamdata, or Clay.
- Experience with customer marketing in financial services, legal, manufacturing, healthcare, professional services, or retail.
Culture & Benefits
- Hybrid flexibility with the choice of working from the Copenhagen or Aarhus location.
- 10% of working time dedicated to professional development.
- Pension plan including life insurance and coverage for loss of work capacity or serious illness.
- Health insurance covering hospital stays, surgery, and physical therapy.
- Company laptop, iPhone, mobile subscription, lunches, snacks, and drinks.
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