Marketing Communications Executive (AI)

Location: Hybrid working, with at least 50% of working time per month spent in the office; new starters initially work full-time from the office.

Company

hirify.global is a UK investment platform business providing ISA, pension and dealing account solutions for financial advisers and individual investors.

What you will do

• Plan and deliver integrated marketing campaigns that increase adviser awareness, engagement, leads and registrations.
• Create targeted email campaigns, nurture programmes and automated customer journeys using HubSpot.
• Develop segmented and personalised communications across email, LinkedIn, YouTube, X, webpages and landing pages.
• Promote webinars, events and other adviser initiatives while collaborating with Design and Distribution teams.
• Analyse campaign, CRM, website and social data; conduct A/B testing and produce performance recommendations.
• Use AI-powered tools, including Microsoft Copilot, for research, content creation, reporting and optimisation.

Requirements

• Experience delivering multi-channel marketing campaigns and managing campaign activity from planning through delivery.
• Understanding of campaign management, audience segmentation, lead generation and performance measurement.
• Experience with CRM and marketing automation platforms, ideally HubSpot.
• Experience using social media platforms such as LinkedIn, YouTube and X.
• Strong written and verbal communication, analytical thinking, organisation and attention to detail.
• Ability to collaborate with stakeholders across Marketing, Sales, Product, Investments and Technical teams while meeting governance, regulatory and Consumer Duty requirements.

Nice to have

• Experience with HTML and content management systems such as Drupal.
• Interest in using technology and AI to improve marketing effectiveness.

Culture & Benefits

• 25 days of holiday, increasing with service, plus bank holidays and a buy/sell scheme.
• 6% pension with matched contributions, discretionary bonus and share schemes.
• Health Cash Plan, discounted private healthcare, enhanced family leave and an Employee Assistance Programme.
• Free onsite gym, travel and bike loan schemes, and learning and development opportunities.
• Supportive, collaborative environment with regular social events and casual dress code.

Hiring process

• Applications are reviewed by a member of the Recruitment team rather than screened by AI.