Performance Marketing Specialist (AI)

Location: Remote - AMER

Company

hirify.global builds an ecommerce search and discovery platform using proprietary transformer and generative LLM technology to optimize revenue, conversion rate, and profit. The platform supports more than 1 billion queries per day across 150 languages and approximately 100 countries.

What you will do

• Plan, launch, and optimize paid media across Google Search, YouTube, Display, DOOH, and LLMs.
• Translate Sales and Demand Gen goals into campaign plans by funnel stage, persona, and segment.
• Build Google search campaigns end to end, including keywords, match types, negative keywords, bidding, ad copy, audiences, and assets.
• Perform QA across campaign structure, copy, assets, audiences, UTMs, and keywords; track work and SLAs in Asana.
• Manage audience data, pixels, conversion architecture, budgets, pacing, anomaly detection, and ROI optimization.
• Run structured tests, search query analysis, cross-channel optimization syncs, and weekly, monthly, and quarterly reporting with recommendations.

Requirements

• 2–3 years of hands-on paid media experience, ideally in a media agency or performance-focused environment.
• Hands-on experience building and optimizing Google Ads search campaigns, ideally focused on lead generation.
• Working knowledge of conversion tracking, including pixels, UTMs, and primary versus secondary conversions.
• Experience managing budgets and pacing against lead volume, lead quality, conversion, pipeline, cost efficiency, and ROI goals.
• Experience running structured tests and turning results into clear recommendations.
• Strong attention to detail, analytical skills, performance optimization experience, clear writing for ad copy, self-direction, and project management across parallel campaigns.

Nice to have

• Experience in a B2B or B2B SaaS environment.
• Experience with YouTube, Display, DOOH, or LLM ad placements.
• Experience localizing campaigns for EMEA markets.
• Experience building and maintaining audiences from first- and third-party data.
• Experience with HubSpot, 6sense, Dreamdata, Asana, and/or Salesforce.

Culture & Benefits

• Fully remote work with the ability to choose where to live.
• Unlimited vacation, with at least three weeks per year strongly encouraged.
• Competitive compensation package including stock options.
• Work-from-home stipend and Apple laptop for new employees.
• Annual training and development budget, maternity and paternity leave for qualified employees, and an inclusive work environment.