11 дней назад
Product Marketing Lead (Healthcare)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
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TL;DR
Product Marketing Lead (Healthcare) (B2B SaaS): Building a global product marketing discipline for healthcare practice management software with an accent on positioning, segmentation, pricing, packaging, and go-to-market strategy. Focus on launching products, driving adoption and expansion, analyzing customer and market insight, and supporting entry into new segments and geographies.
Location: Europe, fully remote
Company
provides cloud-based practice information management software for veterinary and therapy professionals, serving healthcare customers across more than 35 countries.
What you will do
- Lead product marketing across ’s portfolio and connect product strategy with customer and commercial outcomes.
- Own positioning, messaging, value propositions, segmentation, and ideal customer profile frameworks across products and markets.
- Develop packaging, bundling, pricing, monetisation, go-to-market, and distribution strategies.
- Lead product launches and major pricing or packaging changes, including enablement, rollout planning, and performance measurement.
- Drive product adoption and expansion through customer research, usage analysis, competitive intelligence, and cross-functional initiatives.
- Support expansion into new customer segments and geographies while partnering with Product, Sales, Customer Success, Finance, and regional teams.
Requirements
- 5+ years of experience in Product Marketing, Growth, Product Strategy, or a related role, ideally in B2B SaaS.
- Proven experience influencing growth through positioning, pricing, packaging, go-to-market, distribution, and product-led initiatives.
- Experience serving multiple ICPs, customer segments, markets, or geographies.
- Strong analytical and customer research skills, including product and commercial data analysis, business cases, and qualitative and quantitative research.
- Ability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, Finance, and regional teams without formal authority.
- Comfort moving between strategic planning and hands-on execution in a high-velocity environment.
Nice to have
- Experience in healthcare, vertical SaaS, or regulated industries.
- Experience taking existing products into new customer segments or geographies.
Culture & Benefits
- Remote-first work with offices and collaboration hubs.
- Continuous improvement, autonomy, and diverse teams.
- Competitive compensation and benefits.
- Learning and professional growth opportunities.
- Company events and collaboration with colleagues from around the world.
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