Sr. Manager, Media Analytics

Location: West Hills, California, United States. The role involves office or remote-environment work, occasional travel, and attendance at conferences or sales meetings. Immigration sponsorship and support are not available, including Form I-983 STEM OPT training-plan support.

Salary: $156,000–$260,000 annual target base pay for California and New York metro candidates. The national target base pay range is $140,000–$234,000. Additional compensation may include an annual performance bonus.

Company

hirify.global develops vitamins, supplements, and wellness products, including the Nature Made brand.

What you will do

• Lead media measurement strategy by establishing evidence-based frameworks, KPIs, and methods for evaluating marketing and media success.
• Measure performance across audiences, channels, tactics, and placements, identifying drivers and optimizing media investment.
• Develop testing plans and manage the media test-and-learn agenda to improve media and creative performance.
• Own the metrics-that-matter framework and performance reporting aligned with campaign objectives and business outcomes.
• Manage analytics for websites, email, CRM, DTC, and consumer engagement initiatives.
• Present media measurement insights to executives, influence decisions, and coach direct reports.

Requirements

• Bachelor's degree or equivalent work experience.
• 7+ years of professional experience in a marketing analytics role.
• Experience with time-series analysis, A/B test design, segmentation, attribution, market mix modeling, and lift analysis.
• Knowledge of integrated, multichannel marketing and advertising campaigns.
• PowerPoint and Excel skills for developing presentations and insight visualizations.
• Knowledge of media planning tools such as MRI and Nielsen, plus web analytics platforms.

Nice to have

• Master's degree in Market Research or Analytics.
• MBA with a quantitative focus.

Culture & Benefits

• Opportunities for professional development, learning, experimentation, and career growth.
• Medical, dental, and vision benefits.
• 401(k) match and wellness benefits.
• Performance bonus potential and a broader total rewards package.
• Reasonable accommodation is available for qualified candidates with disabilities or sincerely held religious beliefs.