Senior Analyst, Data Strategy (Pharmaceutical Marketing Analytics)

Location: Remote within the United States; New York, NY listed as the location.

Company

hirify.global brings together advisory, medical, and marketing teams to support better healthcare outcomes and patient care.

What you will do

• Develop accurate recurring and ad hoc media reporting aligned with client KPIs.
• Translate digital and traditional media performance data into insights and optimization recommendations.
• Support the development and refinement of marketing measurement frameworks.
• Collaborate with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable reporting.
• Contribute to Tableau dashboard development and reporting automation.
• Integrate attribution, incrementality, and marketing mix modeling outputs into client reporting while identifying trends, risks, and opportunities.

Requirements

• 2–3 years of experience in marketing or media analytics, including pharmaceutical marketing campaign analysis.
• Strong understanding of digital and traditional media performance metrics.
• Proficiency in Google Analytics, Tableau, Excel, and PowerPoint or equivalent Google tools.
• Familiarity with pharmaceutical marketing measurement tools such as Crossix and the ability to interpret their outputs.
• Working knowledge of tagging systems and campaign performance datasets.
• Strong analytical, problem-solving, communication, and organizational skills, with the ability to explain complex data to non-technical audiences.

Culture & Benefits

• Permanent, full-time employment.
• Remote workplace arrangement.
• Cross-functional collaboration across marketing, strategy, client services, engineering, and data science.