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Описание вакансии
Текст:
TL;DR
Binance Accelerator Program - Brand Partnerships (Web3): Building and executing brand partnership strategies, activation plans, and marketing campaigns with an accent on global partner development, cross-functional coordination, and data-driven performance measurement. Focus on negotiating partnerships, managing budgets and ROI, leading complex projects, and improving regional marketing execution.
Location: China, Hong Kong, or Taiwan; remote-first work-from-home arrangement, depending on the role and team
Company
Binance operates a global blockchain ecosystem offering cryptocurrency trading, finance, payments, education, research, and digital-asset products.
What you will do
- Identify and evaluate potential brand partners aligned with Binance's vision.
- Negotiate partnerships and develop activation strategies that support business goals.
- Coordinate with brand, communications, insights, design, content, data, product, social media, and legal teams on annual strategy.
- Set campaign goals, measure short- and long-term performance, and improve return on investment.
- Manage global budgets, share market insights, and support regional and local marketing teams.
- Lead complex partnership projects from planning through execution.
Requirements
- Experience in brand marketing and campaign or event execution.
- Strong project management, strategy, relationship-building, storytelling, and communication skills.
- Experience working with global partners, internal teams, and agencies.
- Strong understanding of brand positioning and partnership value, with a creative and data-driven mindset.
- Bilingual English and Mandarin required for coordinating with overseas partners and stakeholders.
- Comfort working in a fast-paced environment with curiosity and willingness to learn.
Nice to have
- Experience or strong understanding of crypto and Web3, including NFTs and fan tokens.
Culture & Benefits
- Remote-first, work-from-home arrangement, subject to the role and team.
- Opportunity to work on projects shaping the future of finance.
- Global, user-centric organization with a flat structure and cross-functional collaboration.
- Autonomy in a fast-paced and innovative environment.
- Competitive salary, company benefits, career growth, and continuous learning opportunities.
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