3 дня назад
Attendee Marketing Manager (Maritime)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Attendee Marketing Manager (Maritime) (B2B/event marketing): Developing and delivering integrated campaigns to grow audiences, registrations, attendance, and engagement across the Seatrade Maritime portfolio with an accent on customer insight, segmentation, and multi-channel acquisition. Focus on analysing conversion and campaign performance, optimising ROI, and coordinating commercial, digital, content, PR, and marketing operations stakeholders.
Location: Hybrid role based out of the London Blackfriars office, London, United Kingdom
Company
creates global industry platforms, branded events, online marketplaces, data products, and digital content across specialist markets.
What you will do
- Own attendee acquisition strategy and integrated marketing plans across the Seatrade Maritime portfolio.
- Drive visitor registration, attendance, engagement, retention, and growth across new audience segments and markets.
- Plan and execute email, social, website, content, partnership, media, and paid digital campaigns.
- Build customer journeys, audience segmentation, and targeting strategies across the attendee lifecycle.
- Analyse registrations, conversions, acquisition costs, channel effectiveness, and campaign ROI.
- Collaborate with Commercial, Content, Product, PR, Digital Performance, SEO, Automation, Analytics, and Marketing Operations teams.
Requirements
- 5+ years of experience in B2B marketing, event marketing, or audience marketing.
- Proven experience delivering integrated marketing campaigns and managing multiple campaigns simultaneously.
- Strong understanding of digital marketing channels, customer acquisition, marketing automation, and CRM platforms.
- Excellent analytical, project management, organisational, written, and verbal communication skills.
- Commercially focused, collaborative, proactive, customer-focused, and results-oriented approach.
- Ability to work from the London Blackfriars office in a hybrid arrangement.
Nice to have
- Experience marketing exhibitions, conferences, or live events.
- Experience in maritime, logistics, supply chain, or industrial sectors.
- Knowledge of customer segmentation and lifecycle marketing.
- Experience with Eloqua, IIRIS, Core, Google Analytics, or Power BI.
- Experience working across international markets.
Culture & Benefits
- Welcoming culture with in-person and online social events, diversity and inclusion networks, and a charity day.
- Up to four paid volunteer days per year with charity match funding.
- Training, mentoring, LinkedIn Learning access, and support for internal career moves.
- 25 days of annual leave, increasing to 27 days after two years, plus birthday leave.
- Option to work from almost anywhere for up to four weeks per year, alongside flexible personal benefits and company-funded private medical cover.
- Wellbeing support, employee share matching, recognition programmes, and international collaboration opportunities.
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