Director, Marketing & Commercial Data

Location: Shanghai, China; onsite role with 00%–25% travel. Relocation is not provided.

Company

Global beverage company focused on refreshing the world and making a difference through an inclusive, growth-oriented culture.

What you will do

• Execute the Greater China & Mongolia marketing, consumer and commercial data strategy, roadmap, portfolio and annual priorities.
• Lead data foundation and governance across consumer, media, CRM, engagement, commercial, transaction and customer data.
• Build first-party consumer data and media data capabilities, including CDP/DMP, taxonomy, tagging, identity, metadata and data-model standards.
• Enable audience creation, media retargeting, consumer activation, measurement and connected digital experiences across owned, paid and partner ecosystems.
• Define value-at-stake logic, success metrics and benefit tracking for data products and business initiatives.
• Lead cross-functional teams, agencies and partners while driving data fluency, change management and sustained adoption.

Requirements

• Bachelor’s degree in business, marketing, analytics, data science, engineering, technology or a related discipline; an advanced degree is advantageous.
• 12+ years of progressive experience in data strategy, analytics, marketing technology, digital products, consumer data, commercial data or transformation, including significant leadership responsibility.
• Hands-on SQL and Python skills, including independent data preparation and analysis, troubleshooting and vendor-output validation.
• Experience with consumer segmentation, CRM, media activation, digital experiences, transactions, customer or channel data and performance measurement.
• Experience leading data-product or analytics-product roadmaps, agile delivery, adoption and change management in complex matrixed organizations.
• Fluent English is required; Mandarin capability is strongly preferred for local-market leadership and partner engagement.

Nice to have

• Advanced degree in a related discipline.
• Mandarin capability.

Culture & Benefits

• Inclusive culture grounded in curiosity, empowerment, inclusion and agility.
• Growth mindset with an emphasis on continuous learning and improvement.
• Opportunity to work across marketing, commercial, technology, finance, insights, bottling partners and external agencies.
• Regular travel requirement of 00%–25%.