Associate Manager, Marketing Activation - Dolls (US)

Location: El Segundo, California, United States; in-office Monday–Thursday and work from home on Fridays

Salary: $110,000–$135,000 annually

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences across an extensive portfolio of owned and licensed brands.

What you will do

• Develop integrated commercial marketing plans for the Dolls portfolio across the United States.
• Lead retailer and consumer activation plans, launch strategies, promotional calendars, and omnichannel campaigns.
• Partner with Sales, Retail Marketing, Demand Planning, Consumer Insights, Finance, Licensing, and retailer teams.
• Manage timelines, deliverables, success metrics, marketing briefs, presentations, and executional assets.
• Analyze point-of-sale performance, retail trends, consumer insights, competitive activity, and campaign results.
• Develop actionable recommendations to improve marketing effectiveness, distribution, velocity, and category growth.

Requirements

• 5 years of experience in marketing, brand marketing, shopper marketing, retail marketing, trade marketing, commercial marketing, or consumer products; 3 years with an MBA.
• Experience developing and executing integrated marketing programs across retail and omnichannel environments.
• Strong project management, analytical, presentation, written, verbal, and organizational skills.
• Ability to interpret sales, retail, consumer, and marketing performance data and turn it into business recommendations.
• Experience leading cross-functional teams without direct authority and managing multiple stakeholders.
• Advanced proficiency in PowerPoint, Excel, Outlook, and Microsoft Office applications.

Nice to have

• Experience in consumer products, toys, entertainment, licensing, or retail.
• Experience working with major retailers such as Target, Walmart, Amazon, or Costco.

Culture & Benefits

• Flexible hybrid work model with four office days and one work-from-home day each week.
• Collaborative, innovative, and performance-driven working environment.
• Comprehensive benefits and competitive total pay programs.
• Inclusive workplace focused on belonging, wellbeing, accountability, and professional impact.