B2C Growth & Activation Manager

Location: Stockholm or Trollhättan, Sweden; hybrid work with three days per week in the office

Company

hirify.global is a digital employee benefits platform focused on improving everyday well-being across European markets.

What you will do

• Own the activation strategy and budget to improve user engagement.
• Analyse user behaviour and identify barriers to benefit usage.
• Develop activation models for different user segments.
• Build and optimise automated user communications, marketing flows, and newsletters.
• Monitor activation metrics such as first transaction rate, segment conversion, and active rate.
• Collaborate with Sales, Key Account Management, and Product to drive employee activation.

Requirements

• 3–5 years of experience in B2C marketing, particularly lifecycle, growth, or retention marketing.
• Strong understanding of consumer behaviour and activation strategies.
• Hands-on experience building and optimising marketing automation flows.
• Strong analytical skills and the ability to work autonomously.
• Fluent Swedish and English.
• Based in Stockholm or Trollhättan and available for hybrid work with three office days per week.

Nice to have

• Experience with HubSpot.

Culture & Benefits

• Full-time fixed-term position for at least 12 months, with the possibility of extension.
• Open, inclusive, and low-hierarchy working environment.
• Opportunities for personal and professional growth.
• Purpose-driven work focused on employee well-being.
• Supportive environment where employee well-being is prioritised.