Lead Brand Media EMEA

Location: Stockholm, Sweden; hybrid

Company

hirify.global is a global tire manufacturer developing and producing mobility products and services.

What you will do

• Deliver and optimise brand media campaigns across EMEA for hirify.global and Cooper.
• Plan and buy integrated media across digital, broadcast, streaming, audio, video and out-of-home channels.
• Collaborate with global marketing, creative, strategy and analytics teams, agencies and external partners.
• Analyse campaign performance and audience data to identify opportunities and improve results.
• Maintain consistent brand messaging across channels and markets.
• Manage media budgets, forecasting and spend allocation, and present campaign insights and recommendations.

Requirements

• Significant experience in media planning, brand marketing or a related field, ideally including 7+ years delivering campaigns for large-scale brands across EMEA.
• Bachelor’s degree in Marketing, Business or a related field.
• Experience with integrated media campaigns covering digital, broadcast, streaming, audio and out-of-home.
• Ability to use media platforms, analytics and audience data to evaluate performance.
• Strong communication, relationship-building, organisational and prioritisation skills.
• Professional fluency in English is required.

Nice to have

• Agency and client-side experience.
• Additional European languages.
• Interest in emerging media trends and technologies.

Culture & Benefits

• Hybrid work arrangement.
• Temporary maternity-cover position through 31 October 2027.
• Collaboration across EMEA markets and international marketing teams.
• Equal employment opportunity workplace.