2 дня назад
Ad Strategy Manager I (Adtech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Ad Strategy Manager I (Adtech): Managing and optimizing mobile game advertising campaigns on the Mistplay platform with an accent on campaign setup, performance analytics, tracking, and client results. Focus on identifying underperformance, implementing optimization strategies, analyzing campaign behavior, and improving dashboards with the analytics team.
Location: Hybrid in Canada, with 2 days per week in the office in Toronto or Montréal
Company
operates a platform focused on mobile gaming and user acquisition advertising.
What you will do
- Set up new clients and manage campaign structures and creative assets for games.
- Create, edit, activate, and deactivate individual campaigns.
- Ensure accurate tracking of clicks, installs, impressions, and post-install events.
- Analyze campaign performance, conduct KPI reviews, and report performance trends across clients.
- Identify underperforming campaigns, implement optimizations, and highlight upsell opportunities.
- Support account teams with data and insights for QBRs while collaborating with analytics on dashboards and data enablement.
Requirements
- Excellent analytical skills and advanced Excel proficiency.
- Strong performance orientation and commitment to meeting performance goals.
- Proven ability to collaborate in team environments.
- Experience using AI to improve workflows and reduce repetitive tasks.
- Strong organization and time management skills.
- Ability to work in the hybrid model with 2 days per week in a Toronto or Montréal office.
Nice to have
- Experience or interest in the mobile gaming or adtech market.
Culture & Benefits
- Full-time contract position.
- Collaborative environment involving account, customer success, and analytics teams.
- Opportunity to improve advertising workflows, reporting, and campaign performance through data and AI.
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