Senior Manager, Creators and Influencers (Remote)

Location: Remote, anywhere; corporate location listed in Calabasas, California, USA. Travel up to 25%.

Salary: $126,700–$190,100 annually, plus an annual discretionary bonus.

Company

hirify.global is a national tool retailer with more than 1,600 stores across 48 states and over 6,000 tools and accessories.

What you will do

• Lead the creator and influencer strategy, roadmap, and operating model across Instagram, TikTok, YouTube, and other video-first platforms.
• Build and manage a creator pipeline across tools, DIY, automotive, welding, woodworking, construction, home improvement, maker, and outdoor power equipment categories.
• Develop creator relationships, negotiate rates, deliverables, usage rights, exclusivity, paid amplification, and other partnership terms.
• Plan and execute campaigns from creator selection and briefing through content review, launch, amplification, and post-campaign reporting.
• Collaborate with marketing, merchandising, e-commerce, product, public relations, legal, procurement, finance, stores, agencies, and platform partners.
• Establish creator program standards and analyze reach, engagement, video views, traffic, conversion signals, cost benchmarks, and brand impact.

Requirements

• Bachelor’s degree required, preferably in Marketing, Communications, Business, Public Relations, Digital Media, or a related field.
• At least 7 years of experience in creator marketing, influencer marketing, social media marketing, content partnerships, talent management, brand marketing, or a related field.
• At least 3 years of experience managing creator, influencer, talent, or content partnership programs.
• Experience building creator relationships and negotiating rates, deliverables, usage rights, exclusivity, content ownership, and paid amplification.
• Experience managing campaigns across Instagram, TikTok, YouTube, Facebook, or other social media platforms.
• Strong relationship-building, negotiation, creative judgment, project management, analytical, communication, and team leadership skills.

Nice to have

• Experience with talent agencies, social media networks, retail, tools, automotive, DIY, home improvement, construction, or consumer products.
• Experience managing budgets, vendors, contracts, content calendars, agencies, and cross-functional campaign execution.
• Experience leading a creator and influencer team.

Culture & Benefits

• Remote corporate work with a general office environment and travel of up to 25%.
• Medical, dental, vision, life insurance, and short- and long-term disability benefits.
• Eligible associates can enroll in the company 401(k) plan.
• Paid time off of up to 236 hours per year, including PTO, floating holidays, and paid holidays.
• Paid sick time of up to 80 hours per year unless otherwise required by law.
• Annual discretionary bonus eligibility.