Influencer Marketing Manager (German-Speaking)

Location: Berlin, Germany; hybrid work

Company

hirify.global, together with FORMEL SKIN and VOY, operates a digital healthcare platform offering personalized treatments across dermatology, weight management, preventative care, hormonal health, and metabolic health.

What you will do

• Own the planning, execution, and development of influencer marketing activities for VOY Weight Loss.
• Identify creators on Instagram and YouTube, negotiate partnerships, and build long-term collaborations.
• Develop campaign concepts, creative briefings, and platform-specific content strategies.
• Analyze reach, conversion, CAC/CPA, ROI, and brand value to optimize and scale campaigns.
• Monitor creator and social media trends, test new platforms and formats, and identify growth opportunities.
• Plan budgets and forecasts while collaborating with Performance Marketing, Brand, and Creative teams.

Requirements

• 2–4 years of experience in influencer, creator, or content marketing, including ownership of campaigns or creator portfolios.
• Strong strategic and hands-on execution skills with a structured, data-driven approach.
• Experience evaluating influencer marketing through KPIs such as reach, conversion, CAC/CPA, ROI, and long-term brand value.
• Commercial judgment, budget management, and confident negotiation skills.
• Strong understanding of Instagram, YouTube, creators, messaging, and content formats.
• Fluent German and confident English are required.

Nice to have

• Experience with performance-driven influencer marketing and TikTok as an acquisition channel.
• Background in D2C, health, beauty, or a fast-growing digital company.

Culture & Benefits

• Opportunity to shape digital healthcare and influence customer outcomes, retention, and long-term growth.
• 28 days of vacation, flexible working hours, and a remote work allowance.
• NAVIT or Urban Sports Club membership and employee discounts on products.
• Professional development budget, regular company events, team budgets, and employee referral bonuses.
• Collaborative, ambitious, and mission-driven working environment.