11 дней назад
Director, Brand Marketing
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Brand Marketing (Retail/Consumer): Leading Carter’s brand strategy, seasonal campaigns, and integrated omnichannel marketing for a children’s apparel brand with an accent on consumer insights, brand positioning, and parent and family engagement. Focus on building global brand plans, optimizing marketing performance, and developing high-performing cross-functional teams.
Location: Atlanta, GA, United States
Company
Carter’s is a North American apparel retailer focused on clothing and products for babies, young children, and families, with brands including Carter’s, OshKosh B’gosh, Skip*Hop, and Little Planet.
What you will do
- Lead brand strategy initiatives that grow brand equity, strengthen market leadership, and deepen connections with parents and families.
- Develop integrated brand marketing plans across creative, retail, wholesale, media, social, public relations, eCommerce, and owned channels.
- Build and lead seasonal campaigns, consumer-first concepts, marketing briefs, strategic toolkits, and activation plans.
- Oversee campaign execution across channels, ensuring timely delivery, creative quality, and measurable impact.
- Establish marketing performance metrics, optimize investments, and lead hindsight processes to inform future growth.
- Lead, coach, and develop a high-performing brand strategy team while managing agency relationships and cross-functional collaboration.
Requirements
- 10+ years of experience in brand management and marketing, with a strong understanding of digital and retail landscapes.
- Experience creating integrated brand marketing plans and leading initiatives and project teams.
- Deep understanding of children’s apparel, parenting needs, and the family consumer landscape.
- Expertise in omnichannel marketing across retail, eCommerce, social, and CRM, plus consumer insights, brand positioning, and media planning.
- Experience leading and coaching teams, with strong communication, organization, attention to detail, and collaboration skills.
- Ability to balance creativity with discipline in a fast-moving and ambiguous environment.
Culture & Benefits
- Inclusive environment guided by respect, innovation, and diverse perspectives.
- Career development through Carter’s University, Toastmasters, mentorship programs, and other learning opportunities.
- People-first culture focused on collaboration, accountability, and continuous learning.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Музыка
Осень
Поддержка