Brand Manager, V8 Energy

Location: Camden, New Jersey, United States

Salary: $132,900–$182,700 base salary per year

Company

hirify.global is a food and beverage company with a portfolio of established consumer brands, including V8.

What you will do

• Develop brand, financial, and market-share plans to drive growth for the V8 Energy portfolio.
• Analyze macro trends, category dynamics, competitive performance, consumer motivations, and consumption drivers.
• Partner with integrated marketing teams and agencies to deliver digital, social, PR, media, and in-market activations.
• Develop innovation platforms, including line extensions and new packs or formats, from concept through commercialization.
• Lead cross-functional stage-gate, launch, forecasting, demand-planning, and commercialization activities.
• Manage the brand P&L, identify margin-improvement opportunities, and develop two associate brand managers.

Requirements

• Bachelor's degree in business or a related field.
• 8+ years of consumer marketing or related industry experience.
• Experience developing brand strategy, integrated marketing campaigns, and digital and social activations.
• Strong analytical, strategic, creative, communication, presentation, business, and financial skills.
• Experience translating consumer and business insights into actionable opportunities and influencing cross-functional stakeholders.
• Ability to work in Camden, New Jersey, United States.

Nice to have

• MBA.
• Food and beverage industry experience.
• Experience developing category and customer strategies for adjacent or new categories.
• Experience with Microsoft Office, IRI Unify, Nielsen, and SPINS.

Culture & Benefits

• Medical, dental, disability, AD&D, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting and enrollment available from the first day.
• Unlimited sick time, paid time off, and holiday pay.
• Access to a fitness center, on-site childcare, company store, employee resource groups, and community-matching programs at eligible locations.