Head of Marketing - Global Channels (Sports Streaming)

Location: London, UK; workplace type: Hybrid

Company

hirify.global is a global sports streaming platform transforming how fans access and experience live sport through direct-to-consumer technology.

What you will do

• Lead go-to-market strategy for global sports properties including Basketball, ARL, NRL, and Rally.
• Drive subscriber acquisition, customer lifetime value, revenue contribution, and marketing efficiency.
• Oversee performance marketing across paid, owned, and earned channels.
• Use analytics, attribution, experimentation, and campaign optimization to improve growth.
• Manage the global marketing budget and accountability for ROI and subscriber growth targets.
• Lead partnerships, sponsorships, creative output, and relationships with rights holders.

Requirements

• 10+ years of marketing experience, including leadership roles in digital, subscription, or consumer-facing businesses.
• Proven experience driving growth for a direct-to-consumer or streaming platform, ideally in sports, media, or entertainment.
• Deep expertise in performance marketing and paid media, with strong creative judgment.
• Strong understanding of subscription economics, including CPA, LTV, and ROI.
• Experience with marketing analytics, attribution models, experimentation frameworks, budget management, and measurable business outcomes.
• Strong cross-functional leadership, communication, stakeholder management, and knowledge of sports fans and viewing behavior.

Culture & Benefits

• Hybrid and flexible working opportunities.
• Access to hirify.global content, internal speaker series, and company events.
• 25 days of annual leave, increasing by 3 days after 3 years.
• Private medical insurance, life assurance, and pension contributions of up to 5%.
• Enhanced parental leave, family-friendly support, electric vehicle benefit options, and learning and development resources.
• Inclusive workplace focused on equality, diversity, agility, impact, and collaboration.