Manager, Media Activation, UK (Programmatic Advertising)

Location: London, United Kingdom. Hybrid role with teams working in the office around four days a week. This is a UK-based position and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising at scale.

What you will do

• Manage the full lifecycle of campaigns for a portfolio of clients and provide final approval for campaigns launched by the activation team.
• Lead campaign testing strategies and contribute to forecasting, technical recommendations, and monetization plans.
• Support client brief responses with audience and technology recommendations in collaboration with Solutions Planning.
• Supervise onshore and offshore activation specialists and act as the primary activation contact for Solutions Development teams.
• Troubleshoot campaign, billing, and technical issues, escalating complex problems and coordinating with senior stakeholders.
• Oversee campaign reporting and financial accuracy, and present post-campaign insights and next steps to internal teams.

Requirements

• Experience in advertising operations, programmatic trading, or campaign management.
• Experience with multiple DSPs, including The Trade Desk, DV360, ADSP, or Perion; exposure to SSPs is advantageous.
• Deep understanding of online advertising, ad targeting, DSP/SSP optimization, and relevant performance metrics.
• Strong analytical skills, proficiency in Excel, and a data-driven approach to programmatic performance.
• Excellent communication, organization, prioritization, problem-solving, and stakeholder relationship skills.
• Right to work in the United Kingdom is required.

Culture & Benefits

• Access to global hirify.global and WPP networks for learning, professional growth, and collaboration.
• Employee resource groups and frequent in-office events focused on team achievements, thought leadership, and milestones.
• Medical, vision, dental, and group retirement plans.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Respectful and inclusive workplace with support for accommodations or flexibility where required.