Manager, Media Activation, UK (Paid Search)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Manage the day-to-day execution, optimization, experimentation, and reporting of paid search campaigns.
• Lead, coach, and develop Account Executives while managing their workload, output, and performance.
• Use AI-driven optimization tools, automation, generative AI, and first- and third-party media technologies.
• Oversee client and supplier relationships, campaign delivery, service-level agreements, deadlines, and quality control.
• Improve operational efficiency, identify process improvements, and resolve issues proactively.
• Guide performance commentary, weekly reporting, strategic execution, and tactical optimization across designated accounts.

Requirements

• Experience line managing people, supporting their development, and managing workloads.
• Deep paid search knowledge and current Google Ads and Microsoft Ads certifications.
• Strong knowledge of bid management, Google Analytics 4, GMP, SA360, Adobe, and AI-driven optimization tools.
• Strong data analysis skills and understanding of paid search, digital marketing, and AI-related campaign performance.
• Experience with Excel, PowerPoint, and Google Data Studio, Looker Studio, or similar reporting platforms.
• Excellent project management, multitasking, communication, attention to detail, and problem-solving skills.

Culture & Benefits

• Collaborative hybrid environment with regular in-office events, knowledge sharing, and team celebrations.
• Access to global hirify.global and WPP networks for learning, professional growth, and networking.
• Employee resource groups and opportunities to develop marketing and advertising expertise.
• Medical, dental, vision, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• Equal opportunity workplace focused on respect, inclusion, and career progression.