6 дней назад
Creative Team Lead (AI & Performance Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Creative Team Lead (AI & Performance Marketing) (AI/performance marketing): Leading and scaling a team producing static ad creatives, photorealistic AI visuals, and source assets for paid media and video production with an accent on creative direction, production quality, and performance testing. Focus on building AI-enabled workflows, analyzing creative performance data, developing prompt and style libraries, and turning complex visual concepts into scalable production pipelines.
Location: Remote, Georgia; listed location: Tbilisi. The role is fully remote.
Company
is a global IT marketing company that develops scalable customer acquisition solutions for B2C clients through digital marketing, design, AI-driven analytics, proprietary MarTech, and sales consulting.
What you will do
- Lead, mentor, and scale an AI-driven creative design team from 3 to 6 people.
- Own task distribution, capacity planning, production workflows, quality control, and deadline management.
- Set creative direction for concepts, hooks, visual angles, static ads, and photorealistic AI visuals across paid media channels.
- Build creative testing loops by analyzing winners and failures and converting performance data into new iterations.
- Track AI model and tool developments, run R&D, and create prompt and style libraries for consistent quality.
- Partner with the Generative AI Pipeline Engineer, Creative Producers, Marketers, Media Buyers, Copywriters, and Video Editors on workflows, automation, strategy, and delivery.
Requirements
- At least 5 years of experience leading creative or design teams in digital marketing.
- Strong leadership, problem-solving, project management, process-building, conflict-resolution, and deadline-management skills.
- Strong visual craft in composition, lighting, color, typography, and anatomy, with the ability to evaluate why creatives perform.
- Proficiency in Figma and Adobe Creative Suite, with the ability to connect AI outputs to traditional design workflows.
- Hands-on experience with modern AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar, including artifact detection and correction.
- Fluent spoken and written English required. Strong knowledge of static performance creatives for Google, Meta, and other paid media channels is also required.
Nice to have
- Portfolio of performance marketing creatives and AI-generated photorealistic work shipped under leadership, with measurable results.
- Experience in high-CPA verticals such as home improvement, insurance, health, legal, or finance.
- Experience creating visuals for North American audiences.
- Understanding of how static visuals feed video production pipelines.
Culture & Benefits
- Fully remote work with flexibility to choose a productive and comfortable working environment.
- Paid vacation and unlimited sick days.
- Learning support through books, workshops, conferences, and other development opportunities.
- Home-office equipment and furniture coverage.
- Medical insurance and a flexible fitness allowance.
- Open collaboration within a global team fluent in more than 10 languages.
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