Creative Team Lead (AI & Performance Marketing)

Location: Remote from North Macedonia

Company

hirify.global is a global IT marketing company delivering scalable customer acquisition solutions for B2C clients through digital marketing, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

• Lead, mentor, and scale an AI-driven creative design team from 3 to 6 people.
• Own production flow, capacity planning, task distribution, quality control, and deadline management.
• Set creative direction for concepts, hooks, visual angles, static ads, photorealistic AI visuals, and video-production assets.
• Build the creative testing loop by maintaining a database of winning concepts, analyzing failures, and converting performance data into new iterations.
• Track and test new AI models and tools, create prompt and style libraries, and remain hands-on with complex creative work.
• Partner with the Generative AI Pipeline Engineer and cross-functional teams to develop pipelines, presets, automation, and campaign-ready assets.

Requirements

• 5+ years of experience leading creative or design teams in digital marketing.
• Strong leadership, problem-solving, project management, quality control, and deadline-management skills.
• Strong visual craft in composition, lighting, color, typography, and anatomy.
• Proficiency in Figma and Adobe Creative Suite, with experience connecting AI outputs to traditional design pipelines.
• Hands-on experience with modern AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar, including artifact detection and correction.
• Experience with static ad creatives for Google, Meta, and other paid media channels, plus fluent spoken and written English.

Nice to have

• Portfolio of performance marketing creatives and AI-generated photorealistic work with measurable results.
• Experience creating creatives for high-CPA verticals such as home improvement, insurance, health, legal, or finance.
• Experience creating visuals for North American audiences.
• Understanding of how static visuals feed video production pipelines.

Culture & Benefits

• Fully remote work with flexibility to choose a productive work location.
• Paid vacations and unlimited sick days.
• Learning opportunities including books, workshops, and conferences.
• Home-office equipment and furniture coverage.
• Medical insurance coverage and a flexible fitness allowance.