Marketing Manager - LEAP East - Freelance Position

Location: Remote; role associated with Riyadh, Saudi Arabia

Company

hirify.global operates large-scale B2B live and on-demand events through Tahaluf, a Saudi Arabian events organizer behind technology, real estate, cybersecurity, and pharmaceutical events.

What you will do

• Own the marketing strategy, planning, implementation, management, and optimization of inbound and outbound campaigns for LEAP East.
• Drive traffic, leads, conversions, visitor attendance, and exhibitor acquisition against commercial and revenue KPIs.
• Analyze campaign and visitor behavior using Adobe Analytics, Google Analytics, vendor dashboards, and marketing reports.
• Develop and optimize paid, organic, SEO, PPC, email, content, and other digital marketing campaigns across international markets.
• Design testing and optimization strategies, including A/B testing, landing pages, calls to action, segmentation, and personalization.
• Lead digital marketers and coordinate with agencies, content contributors, marketing teams, partners, and senior stakeholders.

Requirements

• Proven experience as a Marketing Manager in events, advertising, or an agency environment.
• Significant digital marketing experience, including PPC, SEO, online advertising, direct marketing, database growth, and segmentation.
• Experience with APAC market campaigns and achievement of digital channel KPIs.
• Experience using Eloqua, Adobe Analytics, Adobe Target, Google Analytics, and marketing reporting platforms.
• Strong analytical, copywriting, communication, planning, stakeholder management, and multitasking skills.
• Bachelor’s degree or equivalent experience, with proficiency in Microsoft Office and the ability to adopt new technology solutions quickly.

Nice to have

• Experience with CMS platforms, Adobe Experience Manager, social media scheduling, social listening, and sentiment analysis.
• Formal higher education in business or marketing.

Culture & Benefits

• Temporary freelance contract that can be performed remotely.
• Relocation and visa sponsorship support are not provided.
• Work on large-scale technology and business events with international markets and stakeholders.
• Collaborative environment focused on creativity, innovation, and professional development.
• Disability-friendly environment with support or adjustments available during the selection process.