Growth Marketing Manager (Healthtech)

Location: Europe; Remote

Company

Voy operates consumer healthcare products that help women discover care and convert into treatment plans.

What you will do

• Own new customer acquisition targets, including volume, CAC, payback period, and first-order conversion.
• Lead paid search, paid social, affiliate, and other acquisition channels while improving efficiency, creative performance, and conversion rates.
• Identify growth opportunities across landing pages, pricing, messaging, product flows, and clinical pathways.
• Partner with CRM, product, clinical, creative, data, and strategy teams to improve lead capture, lifecycle journeys, retention, reactivation, and customer lifetime value.
• Build an experimentation roadmap covering acquisition, CRO, and product experience.
• Define attribution frameworks, success metrics, and reporting using cohort analysis, funnel diagnostics, and incrementality.

Requirements

• Experience in user acquisition or performance marketing at a fast-growing DTC, consumer technology, healthtech, or subscription business.
• Experience managing and scaling paid budgets across Meta, Google, and other performance platforms.
• Strong understanding of CAC, LTV:CAC, payback periods, and marginal returns on spend.
• Highly analytical and hypothesis-driven approach, with strong spreadsheet and analytical skills.
• Experience using tools such as Google Sheets, Excel, Looker, or Tableau.
• Ability to translate complex performance data into actionable recommendations for cross-functional stakeholders.

Nice to have

• Experience in healthcare, wellness, or other regulated industries.
• Creative instincts and experience developing campaigns and messaging with creative teams.
• Understanding of organic growth channels including SEO, content, and PR.

Culture & Benefits

• High-impact work at the intersection of marketing, product, and clinical teams.
• Autonomy to test, iterate, and influence category strategy.
• Remote work within Europe.