14 дней назад
Senior Digital Marketing Executive (Sports Betting)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
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TL;DR
Senior Digital Marketing Executive (Sports Betting): Managing and scaling performance marketing campaigns across app marketing, paid social, and display channels to drive user acquisition and commercial revenue with an accent on campaign optimisation, budget efficiency, and local audience targeting. Focus on analysing conversion funnels, designing A/B tests, adapting to platform algorithm changes, and ensuring advertising compliance with industry regulations and licensing guidelines.
Location: Soho, London, United Kingdom; hybrid working with 3 days a week in the office from Tuesday to Thursday
Company
A sports media and betting product ecosystem operating , Bet, and Virgin Bet.
What you will do
- Manage and optimise performance marketing campaigns across mobile app marketing, paid social, and display channels.
- Drive app downloads, user acquisition, and commercial revenue across key markets.
- Plan and allocate digital marketing budgets against CPA and ROAS targets.
- Design and evaluate A/B and multivariate tests across creative assets, messaging, and landing pages.
- Analyse campaign data and conversion funnels, producing actionable performance reports for stakeholders.
- Coordinate launches with brand and creative teams, media partners, advertising platforms, agencies, and finance teams.
Requirements
- Experience running and optimising paid acquisition campaigns across mobile app marketing, paid social, or display channels.
- Experience managing digital media spend against CPA and ROAS targets.
- Understanding of conversion tracking, attribution models, event mapping, and digital marketing measurement.
- Experience designing and running A/B tests to improve advertising performance and conversion rates.
- Ability to own campaign deliverables, manage timelines independently, and collaborate with internal and external stakeholders.
- Willingness to learn new platforms, use AI-powered tools, explore emerging technologies, and develop digital marketing expertise.
Nice to have
- Experience with Mobile Measurement Partners.
Culture & Benefits
- Company performance bonus and flexible working agreements where applicable.
- Private healthcare, enhanced employee assistance, life assurance, and a contributory pension plan.
- Enhanced maternity, shared parental, adoption, and paternity leave.
- Subsidised gym membership, annual travel card loan, and ride-to-work scheme.
- Access to exclusive Virgin offers, Thursday office drinks, and regular social events.
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