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14 дней назад

Mobile User Acquisition Manager (iGaming)

Формат работы
hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
Gibraltar
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Mobile User Acquisition Manager (iGaming): Scaling profitable player acquisition for skill gaming and social gaming apps across UA networks and app DSPs with an accent on cohort analysis, LTV, retention, ROAS, and mobile attribution. Focus on managing large media budgets, optimizing AppsFlyer and MMP measurement, running SKAN and ATT incrementality testing, and developing acquisition creative for gaming audiences.

Location: Hybrid, Gibraltar Office

Company

hirify.global is a Gibraltar-headquartered growth marketing partner supporting the expansion of social gaming brands.

What you will do

  • Plan, launch, and optimize mobile app install campaigns across UA networks and app DSPs including AppLovin, Unity Ads, ironSource, Moloco, and Liftoff.
  • Translate mobile growth strategy into channel plans, budgets, testing roadmaps, and KPI reporting.
  • Analyze cohorts, LTV, retention, and ROAS to scale, shift, or stop campaign spend.
  • Work with BI and the Head of Mobile on MMP setup, attribution accuracy, incrementality testing, SKAN, and ATT.
  • Collaborate with creative, product, CRO, and CRM teams to improve acquisition, conversion, activation, and retention.
  • Ensure campaigns comply with platform and regulatory requirements.

Requirements

  • Proven experience acquiring players for skill gaming apps.
  • Strong mobile user acquisition and app performance marketing experience, including scaling gaming apps and managing large media budgets.
  • Hands-on experience with UA networks and app DSPs such as AppLovin, Unity Ads, ironSource, Moloco, and Liftoff.
  • Confident use of AppsFlyer and similar MMP and mobile analytics tools.
  • Strong cohort, LTV, ROI, and performance analysis skills.
  • Clear cross-functional communication skills and a degree in Marketing, Business Administration, or a similar field.

Nice to have

  • Experience with incrementality testing and predictive LTV.
  • iGaming or social casino experience.

Culture & Benefits

  • Full-time hybrid work from the Gibraltar office.
  • High ownership, direct access to decision-makers, and limited bureaucracy.
  • Open communication through Slack and documented outcomes in Monday.com.
  • Values centered on passion, performance, accountability, progress, and diverse perspectives.
  • Inclusive hiring practices that welcome non-traditional career paths.

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