Senior Consumer Insights Manager

Location: Hybrid, requiring 3 days per week at the Walnut Creek, California office

Company

hirify.global provides membership, insurance, and related products and services focused on helping members live more confidently.

What you will do

• Develop and execute the Learning Agenda across qualitative and quantitative consumer research initiatives.
• Manage multiple research projects, selecting appropriate methodologies and coordinating external vendors and agency partners.
• Lead research on brand equity, positioning, advertising, new product concepts, product testing, and strategic questions.
• Analyze consumer, industry, and macro trend data to identify actionable insights.
• Create senior leadership-ready reports, presentations, visualizations, and business recommendations.
• Partner with product, digital, sales, analytics, and other cross-functional teams as a strategic research advisor.

Requirements

• Bachelor's degree in business, statistics, marketing, psychology, consumer behavior, or a related discipline, plus 8 years of market research or consumer insights experience; or a related master's degree plus 6 years of experience.
• Strong qualitative and quantitative research experience, including ad testing, brand tracking, value proposition research, MaxDiff, conjoint, and TURF.
• Experience managing third-party research vendors end-to-end, including RFPs, timelines, methodology, and reporting.
• Experience with Qualtrics, including survey programming, sample deployment, embedded data, dashboards, crosstabs, and Stats IQ.
• Strong analytical, statistical, storytelling, presentation, Excel, PowerPoint, and Google Suite skills.
• Ability to work in a hybrid arrangement with 3 days per week in Walnut Creek, California.

Culture & Benefits

• Collaborative environment focused on delivering exceptional member service.
• 401(k) matching at $1 for every $1 contributed, up to 6% of eligible earnings per pay period.
• Medical, dental, vision, wellness program, paid holidays, and paid time off.
• Annual volunteer time allocation, free hirify.global Classic Membership, and hirify.global product discounts.
• Tuition reimbursement program and eligibility for discretionary incentive plans depending on position.