Senior Manager, Consumer & Market Insights (CPG)

Location: Hybrid, with 3 days per week in the office and 2 days remotely. Preferred office locations are Oakland, CA; Pleasanton, CA; and Durham, NC, United States.

Salary range: $109,400–$258,500 annually, depending on U.S. labor-cost zone and location.

Company

hirify.global develops and markets recognized consumer products and focuses on growth, innovation, and consumer-centered business decisions.

What you will do

• Serve as the insights research execution partner for business units and provide strategic thought leadership.
• Frame business issues in research briefs and ensure projects deliver against defined objectives.
• Design, manage, and deliver custom research supporting base growth, innovation, strategy, net revenue management, and category leadership.
• Apply qualitative and quantitative methodologies, syndicated data, innovation discovery tools, and shelf-based research.
• Build cross-functional relationships and integrate knowledge across the insights organization.
• Help develop tools, ways of working, skills, and capabilities that strengthen insights expertise.

Requirements

• 5+ years of experience with market research and market insights projects.
• 3+ years of previous business-side research experience, preferably in the CPG industry.
• Hands-on expertise with syndicated data, quantitative and qualitative research, innovation discovery, and shelf-based research.
• Ability to integrate varied information into a holistic perspective and influence cross-functional business teams.
• Strong research, critical-thinking, written, verbal, and persuasive communication skills.
• Master’s degree in market research, behavioral science, economics, MBA, or a related field, or equivalent work experience.

Culture & Benefits

• Inclusive, values-based culture focused on employee wellbeing and professional growth.
• Comprehensive health plans and a market-leading 401(k) program with company match.
• Flexible time off, including half-day summer Fridays depending on location.
• Inclusive fertility and adoption benefits.
• Participation in applicable incentive plans.